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New PE firm takes stake in curly hair expert.
May 22, 2017
By: Christine Esposito
Ares Management LP has acquired Deva Holdings Inc. from Tengram Capital. Financial terms were not disclosed. Founded by Denis DaSilva and Lorraine Massey in 1994, DevaCurl offers a complete line of sulfate, silicone and paraben-free cleansers, conditioners, styling products and treatments specifically formulated for consumers with curly, super curly and wavy hair. DevaCurl sells its products through professional salon distributors, prestige retail partners, its flagship Devachan salon in New York City, and online at www.devacurl.com.
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